Assemble
power
paragraphs

Roger Gafke, CFRE
Fund-raising, public relations & training services for non-profit organizations
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Power copy persuades, informs

Four steps:

1. Pick power words

2. Build power sentences

3. Assemble power paragraphs

4. Create and work a power plan to make it happen

  • Understand your information before you begin to write
  • Identify the chucks of information you have
  • Identify a beginning -depending on your audience
  • Identify an end
  • Create a path to get from beginning to end
    • Order the chucks of information in an outline

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Phone or FAX: (573) 881-5446, E-mail:roger@gafke.com, 325 E. Dripping Springs Rd., Columbia, MO 65202, updated: 7/03/2007