Assemble
power
paragraphs

Roger Gafke, CFRE
Fund-raising, public relations & training services for non-profit organizations
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Power writing index

Readers give you only seconds to interest them

Scanners insist that you

  • Get to the point early
  • Make call to action clear
  • Provide road signs to help the reader through the body of your text
    • Move from familiar to new in sentences and paragraphs
    • Use transition devices to introduce new chucks
      • Chronology
      • Lists
      • Brief titles
      • Rhetorical questions
      • Transition phrases
Look at these examples.
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Phone or FAX: (573) 881-5446, E-mail:roger@gafke.com, 325 E. Dripping Springs Rd., Columbia, MO 65202, updated: 7/03/2007