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Evaluate these fund-raising letters

Review elements of fund-raising letters. Then examine the following:

Pre-call annual fund for Boy Scouts
Pre-call annual fund for Friends of Music
Direct-mail annual fund for College
Direct-mail annual fund appeal from local 4-H foundation
Cultivation letter to invite donor visit
Cultivation letter to ask for planning meeting
Letter-writing template

How do these letters compare to the the characteristics of good fund-raising letters?
In the sample letters the elements appear in the left column, and the text of the letter in the right.
What is your evaluation of the various parts of the letters? The first four letters were sent to me as solicitation letters.
After you have read each of the letters and made your assessment, click on the "editor's version" button at the bottom of the page to read a revised letter.
The final two letters are major gift cultivation letters; however, they too require many of the same elements that a formal solicitation requires.
The final item in this list is a template you could use in composing your fund-raising letters. It may help you focus on what each section of a letter requires.

Writing Exercises	Roger Gafke, CFRE Fund-raising, public relations & training services for non-profit organizations
Index:	Home page	Fund-raising letters	Power Writing
Evaluate these fund-raising letters Review elements of fund-raising letters. Then examine the following: Pre-call annual fund for Boy Scouts Pre-call annual fund for Friends of Music Direct-mail annual fund for College Direct-mail annual fund appeal from local 4-H foundation Cultivation letter to invite donor visit Cultivation letter to ask for planning meeting Letter-writing template How do these letters compare to the the characteristics of good fund-raising letters? In the sample letters the elements appear in the left column, and the text of the letter in the right. What is your evaluation of the various parts of the letters? The first four letters were sent to me as solicitation letters. After you have read each of the letters and made your assessment, click on the "editor's version" button at the bottom of the page to read a revised letter. The final two letters are major gift cultivation letters; however, they too require many of the same elements that a formal solicitation requires. The final item in this list is a template you could use in composing your fund-raising letters. It may help you focus on what each section of a letter requires.
[Home][Services] [ Experience] [ Writing Exercises] Phone: (573) 881 5446 FAX: (573) 881-5446, E-mail:roger@gafke.com, 325 E. Dripping Springs Rd., Columbia, MO 65202, updated: 7/03/2007